"Make sure your podcast is something your passionate about, and treat it like a business, not a hobby."
On August 15th, Jake Rosenberg of The Power Entrepreneur was interviewed for Listen Notes' "Podcaster Interviews" series.
We spoke about the why behind The Power Entrepreneur's Podcast, and how you can easily start your own podcast today.
►Tell us about you and your podcast
My name is Jake Rosenberg. I'm a serial entrepreneur in martech, entertainment, and events, with a passion for personal development.
I started The Power Entrepreneur's Podcast with my co-host Jacob Busani to give our listeners a behind-the-scenes look at how the uber-successful around us think and operate.
►Why & how did you start this podcast?
In early 2018, my co-host and I started The Power Entrepreneur, an organization focused on creating educational events for entrepreneurs and business owners.
After our second event, we were getting a lot of feedback from people that were hearing great things about our events but couldn't attend, so we decided to launch The Power Entrepreneur's Podcast.
Both Jacob and I are avid podcast listeners, and while we weren't the greatest interviewers at first, we kept pushing forward, putting out an episode per week.
Fast forward over a year now and we are interviewing amazing people, asking them better questions, and actually seeing real-world results in the feedback from our listeners!
►How'd you find the time and funding to do this podcast?
We all have the same 24 hours in our day. You don't need to find the time for something you're passionate about; you need to prioritize the time.
We tend to schedule multiple interviews in a day so that we can be completely focused on the podcast for that day.
Both Jacob and I are self-employed entrepreneurs, and dedicating time to the podcast is just another thing we prioritize in our calendars.
Each interview is anywhere between 30-60 minutes, and we look at it as an educational experience. We get to ask successful leaders whatever questions we have... it's better than a college degree!
The editing and marketing takes up another hour or two per week.
Aside from time, the podcast costs us almost nothing financially. At most, we're paying travel expenses to interview someone in person (which you can deduct as a business expense on your taxes).
►What do you gain from podcasting?
The greatest gain is three-fold.
We don't actively seek sponsors, though we do get requests from people. When we don't have an active sponsor, we use Anchor's sponsorship program which automatically pays you per download.
►How does your podcasting process look like?
Our setup is basic and only cost us a few hundred dollars. We use a Zoom handheld recorder with mics plugged in for in-person interviews.
For virtual interviews, we spent ~$60 on a quality webcam and ~$150 on some lighting equipment. We have it set up in one of our offices, and we use a free Zoom.us account to host and record virtual interviews.
Once an interview is recorded, I throw it into Audacity, a free but powerful audio editing software, to clean up the audio if needed.
Owning a marketing agency comes in handy, as I get custom graphics done for each episode.
Then I upload it all to Anchor.fm, where it gets distributed to all the major listening platforms.
We have MailChimp auto-email our mailing list using our podcast's RSS feed, and we schedule social media posts for each episode using Buffer.
We also have a WhatsApp group of Power Entrepreneurs where we post every episode.
►How do you market your show?
Anchor.fm makes it real easy to get your podcast on all the popular listening platforms. You just post the episode to Anchor and they distribute it for you.
iTunes is the #1 platform for podcasts, and our analytics reflect that, with about 60% of our listeners using iTunes.
With that in mind, the best thing you can do for your podcast is to get many 5-star reviews on iTunes.
Marketing-wise, we make sure to push the podcast on Facebook, Instagram, and especially, LinkedIn has been great, because our podcast is focused on business owners.
I would stress that you find out where your target audience is, and make sure to really push your podcast there.
We also have an ever-growing email list and WhatsApp group that helps with syndication.
►What advice would you share with aspiring (new) podcasters?
Make sure your podcast is something your passionate about, and treat it like a business, not a hobby.
A successful podcast requires consistent efforts, and you must show up and put in those efforts. Maybe that means hiring out the backend work, but you must make sure it gets done.
Keep in mind that when you start, you may very well suck at it, but like anything else, if you're consistent, you will get great at it.
I've mentioned how we produce our podcast, but don't get hung up on those details. You can start with no equipment other than a smartphone.
As long as you are consistent, and your focus is to provide great content for your audience, you'll do great.
►Where can we learn more about you & your podcasts?
You can find all my business and social links on my website at thisisjake.me, and of course, make sure to check out ThePowerEntrepreneur.com.