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"The day you start working, quit your job."
With this motto in mind, Rachel Fried incorporates a deep human element in the way she runs her business, Swingit Playsets.
Having joined the company only a few years ago, and now running it, she's brought the company from a backyard, home-town swingset business, to a full scale outdoor recreational company that delivers and installs anything backyard throughout the east coast.
Rachel manages a large network of sales reps, and directly oversees the company's marketing.
Her vast knowledge of print marketing, social media, trade shows, staff trainings, manuals, and sales management has made her a sought after advisor for many small businesses, and today, we're excited to sit down with her on The Power Entrepreneur's Podcast.